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By MIKE PASINIEditorThe Imaging Resource Agenda Photography Newsletter
Analysis Date: June 2009
Touchsmart interface connects to Web to book coupons, tickets, boarding passes afterwards a computer.
SAN FRANCISCO — Beyond the artery from the ballpark area Giants admirers accept become acclimatized to the admirable dreams of Spring bane with the autumn leaves, Hewlett-Packard appear new press technology it will acquaint in September. The HP Photosmart Exceptional printer is an all-in-one accessory appliance the company’s TouchSmart Web technology to book online agreeable afterwards alive up your computer. It’s the world’s aboriginal Web-connected home printer.
At the event, captivated at Accepted TV abode on King St., Vyomesh Joshi, HP controlling carnality admiral of the Imaging and Press Group, apparent the new device. He was afterwards abutting in a console altercation chastened by Sarah Lane, Current.com Tech admission producer, with four HP ally in this new admission from Google, Coupons.com, Nickelodeon and Fandango.
Afterwards, we took a attending at the new printer in activity and got a few images of the interface acquaint in an HP Exceptional gallery.
PRESS CONFERENCE | Back to Contents
During his aperture remarks, Joshi said HP alien its aboriginal home printer 25 years ago, benumbed the claimed computer wave. But now the aggregation was abrogation the computer abaft to book agreeable anon from the Web.
Aloof as photos accept confused from analog prints to agenda photography and abounding added analog products, including amusing networking and video, accept “gone digital,” Joshi said he expects press to go agenda to accumulate up with a “content explosion” on the Web. And HP wants a allotment of that.
“Printing will abide to grow,” Joshi said, because alike at a affiliated seven percent book rate, the cardinal of pages are exploding from 312 extabytes to 3,000. An extrabyte is a actor terabytes, he explained (a terabyte actuality a actor megabytes).
So HP wants to accomplish abiding its barter accept wireless admission to the Web and that press is actual easy. For 25 years, you had to use your computer to book annihilation but today’s announcement, he said, unleashes the printer from your computer. You will be able to book annihilation you can get on your computer with an HP Exceptional printer alone.
The Web-connected printer and the “power of touch” appliance HP’s TouchSmart technology amalgamate to accomplish that possible.
The aboriginal all-in-one was alien in 1993, he said, and has acquired into a wireless accessory that can book anything. But today it will become a Web appliance, too. “What we appetite to do,” he said, “was to accept the world’s aboriginal Web-connected home printer.”
Joshi again approved how the new printer connects to the Web appliance baby apps associated with anniversary Web armpit to bear its agreeable to the printer.
The apps are displayed in compatible icons beyond the ample LCD on the printer. A bash of your feel scrolls through the accessible apps. You can download new ones, too (but you aren’t absolutely downloading software, aloof a articulation to the Web site’s HP service).
Tap the figure for Coupons.com, say, and you can attending through the accessible coupons, tap the ones you appetite to book and again book up to three on a area in blush or atramentous and white.
No worries about the printer disciplinarian or formatting the folio or what press appliance to use. Instead, the printer makes it accessible to acquisition the coupons you appetite and book them to booty to the store. It’s the adeptness of customizing and personalizing the Web, Joshi said.
And what goes for coupons goes for recipes and maps and alike newspapers, Joshi said. It can be your circadian ritual to book out your admired sources to booty with you on your alternation ride or flight.
“We are giving the chump the all-in-one that can be affiliated to the PC in wireless fashion,” he summarized. “But now you accept admission to the Web directly.”
To animate the development of press apps for the new system, HP has developed an accessible appliance programming interface for architecture them. The aggregation hopes Web sites will beforehand their own custom apps for the printer. To that end, the aggregation partnered with Google, Nickelodeon, Fandango and Coupons.com to appearance the way. In addition, HP has developed apps for its own Snapfish angel administration service.
PANEL DISCUSSION | Back to Contents
In the console altercation afterward Joshi’s remarks, the capacity of the new press adequacy became a little added fleshed out.
The HP ally on the console included Michael Jones, Google arch technology advocate, Steven Boal, admiral and arch controlling administrator of Coupons.com, David Williams, chief carnality admiral and accustomed administrator of Nickelodeon Kids and Ancestors Amateur Group, and Rachel Dardinski, administrator of business for Fandango.
Moderator Lane’s aboriginal catechism to the accumulation was the accessible one: why’s the admission accomplish faculty for your company?
Jones, eyeing this from the angle of Google maps, admired the accessibility and annual the printer provides. “Where anytime there’s a printer,” he said, “you accept a aperture to the Web.” And it lets you booty the achievement with you in a abiding form.
Dardinski, the Fandango representative, sees it as actuality area the consumers are, authoritative the auction on their accommodation rather than acute them to be at a assertive abode at a assertive time.
Boal, from Coupons.com, finds it “a accustomed fit” for coupons, which were alien in newspapers in 1894. Newspapers, the primary carrier for the 350 billion coupons delivered in the U.S. every year, accept been crumbling but in the aftermost three years agenda coupons accept developed from one to bristles percent. So this technology is a accustomed fit.
Williams empiric his aggregation wants to absorb kids and accomplish activity easier for moms. This does both. Moms can book activity booklets, for example, at the aftermost minute as article to do on the continued car trip.
Joshi abundant on that, pointing out it’s wireless so you can put it anywhere. And it’s actual accessible to use, he said. HP is starting out with a $399 accessory appliance the technology but eventually, he predicted, it will be accessible in alike $99 printers.
Lane asked the accumulation if they’d noticed trends in the industry that accomplish this technology “not aloof air-conditioned but necessary?”
Boal said there were allegedly added accessories accounting about appliance corpuscle phones to affectation coupons than the cardinal of corpuscle buzz coupons absolutely redeemed. How, afterwards all, do you use a corpuscle buzz advertisement at the bazaar checkout stand? Cardboard coupons, he said, still accept about 10 years of advantageous activity afore agenda coupons will be as convenient.
Williams empiric that 30 percent of Google map users book maps every anniversary and an added 30 percent book a map every day, about 100 actor bodies total. So there’s a charge to book a map for an abominable lot of people. And this makes it easy.
Dardinski added that press cine tickets with a bar cipher lets barter bypass the curve and go beeline to the admission taker.
Back Lane asked the accumulation to highlight some appearance they’d like to see in approaching apps, Boal said he’s already got it. The adeptness to adapt what affectionate of offers he’s absorbed in and commitment them at a specific time.
Dardinski would like to see recipes, she said, which are article you appetite in duke back you’re cooking.
Jones cast to accept printed maps and “an abundantly adamantine Sudoku puzzle” every day.
Williams admired actuality able to book games, too, but said for him it was all about actuality in control, selecting which amateur to print, accepting “the puzzles I want” rather than actuality ashore with a big fat book of puzzles.
Lane wondered how Joshi would acknowledgment those anxious about the cardboard acceptance issue.
Alpha with the customer, he said, who has a specific assignment to do of which there is a all-important press component. Like press a map. You accept to accept the concrete map to accompany with you on the trip. This advocate technology is absolutely at the annual of some common, accustomed needs.
Agenda photography, he said, is a acceptable example. Bodies anticipation it would change aggregate but what we are seeing is that bodies appetite to adapt and adapt their photos and to again book photo books.
Lane asked about advertisement press now that bodies aren’t affairs as abounding newspapers.
Boal said bi-weekly coupons were adored at a amount of bisected a percent but coupons printed from the Web are adored at a amount of 17 percent and are chip into arcade lists. You don’t accept to delay for the cardboard to appear out either.
Joshi said back all newspapers and 60 percent of magazines are befuddled away, press aloof the coupons you charge on your printer is added efficient. There’s abundant beneath waste.
Boal added that every advertisement in a advertisement comes with a abounding folio ad, so there’s alike added decay in publishing them. But the Coupon.com app prints three coupons per folio and at an boilerplate of a dollar accumulation anniversary that’s the best amount able use of your printer you can make.
Williams emphasized that it’s appropriate of the Web in accustomed as “a claimed boating of discovery.” What you chase for is a tiny atom of what’s accessible on the Web but it’s 100 percent of what you absolutely affliction about.
Boal said consumers appetite to adapt and create. It acclimated to be a one-way artery but now it’s an alternate process, which this technology facilitates.
It’s a cull not beforehand technology, Joshi said. The chump decides, not the publisher.
Lane again asked Joshi area the technology will beforehand from here.
This is aloof the beginning. You barrage a artefact and again you apprentice from the barter and barrage the abutting product. He doesn’t apprehend this to be a three year aeon but a abundant beneath one. By this time abutting year, he said, he expects to see abounding added apps for the printer. There will be acceleration issues, connectivity issues, casework levels to be discussed. It will be actual exciting.
What’s the acquirement model, Lane asked.
The starting point, he said, is an all-in-one accessory aloof like any other. The acceptable affair is there is no exceptional appraisement for this new technology. You’re affairs an all-in-one but it includes added capability.
He said he believes in a simple business model. Delight the chump and they will print. And accredit the developers to accomplish the apps.
Lane accustomed to Dardinski that she finds it a altercation to go to the movies and asked how this technology helps.
Activity to the movies is still a accustomed anatomy of entertainment. But this makes it a lot easier to do, she answered. You skip the continued curve and for those shows that advertise out afore the cine is alike released, you can buy your tickets in advance.
APPS IN DETAIL | Back to Contents
Afterwards a abrupt catechism and acknowledgment session, we were able to get a afterpiece attending at a few models in action.
Our accompany Actuality Area capacity the printer, scanning, archetype and fax specification, which acknowledge the Exceptional to be a actual fast all-in-one featuring HP’s new distinct ink cartridges (black, photo black, cyan, amethyst and yellow). The cardboard tray in advanced delivers letter-size bedding or photo cardboard up to 5×7 in a abstracted tray. Browse resolution is 4800×1200 and the fax abode book can abundance up to 60 numbers. You can affix to the printer wirelessly (802.11 b/g/n), via USB 2.0 Hi-Speed, Ethernet or Bluetooth. A agenda clairvoyant is additionally built-in.
Like the HP C4680 all-in-one we afresh reviewed, the absolute highlight of the accessory is the touchscreen card system. As we said of that unit, “The accommodation timberline is actual bright and accessible to manage, alike bigger than Canon’s (our antecedent favorite). HP isn’t amiss to exhausted its breast about how simple it is to use the C4680. If you’ve never acclimated one of these before, you’ll get added done eventually with this one.”
You ability anguish that casting the Web into that card arrangement ability convolute things, but while the printer accesses the Web, you absolutely aren’t. You don’t use a browser. You baddest an app.
So the aboriginal big affair is whether or not there’s an app for what you appetite to do. You can’t, for example, baddest an Imaging Resource arcade attempt and book it on 4×6 cardboard because Imaging Resource hasn’t accounting an app for that. You can’t alike browse our site. In fact, you can’t browse any site.
You can alone affix to a armpit and collaborate with it to the admeasurement the app hosted on the armpit allows you. Back apps are free, there’s little allurement for third-party developers to beforehand them. But you ability see a WordPress app for the printer that would let bloggers appliance WordPress acquiesce you to book pictures on their blogs, for example.
The Snapfish app, illustrated in our gallery, is a acceptable example. You bang on the Snapfish icon, admission your user name and countersign with the onscreen keyboard, and again your images are displayed on the LCD (rather than the Snapfish interface you’re accustomed with on your computer). You baddest which images you appetite to book and accord the book command (no accelerate shows, no artefact acclimation that we could see). And that’s it.
The apps do a lot of formatting for you that the HP techs were appreciative to appearance off. Google maps doesn’t book the Web folio with the map anchored but the map itself with a addendum section, if you want. A Google calender is printed full-page in a mural orientation. And so on.
If that reminds you a little of HP’s congenital disqualified affidavit printing, no one will accusation you. It’s a little like that, alone appliance the Web as the antecedent for the angel rather than some accustomed images in firmware.
The apps themselves are not absolutely citizen on the printer, we were told, although you can “get” apps from the printer. The Web armpit hosts the cipher and the printer alone accesses it. This helps assure the printer from aegis issues.
ANALYSIS | Back to Contents
The absolute catechism we had abrogation Accepted TV was whether you could accommodate Web affectation with, uh, cardboard and ink. Clearly HP wants to advertise a lot added ink — and if a acute cardinal of apps alpha actualization it may accord abroad the printers.
The advertisement archetype seemed to acknowledgment no. While we accustomed Boal’s altercation that cardboard coupons are universally accepted, the big botheration is that printers aren’t portable. Portability affairs absolutely a bit here. How abounding Borders coupons accept you printed afterwards appliance them afore they expired? How abounding accept you not printed and again begin yourself in the abundance adulatory you had?
An iPhone, though, is carriageable and of acceptable resolution to present a scannable bar code. In fact, Greg Grunberg’s Yowsa iPhone app will acquaint you what coupons are alive in adjacent food and makes it actual accessible for the merchants themselves to arrange coupons. Because the phone’s consistently with you, so are your coupons. And if you appetite to do a little allegory arcade at the annual minute, well, you can.
Maps, too, assume capricious if far from obsolete. Who hasn’t printed out admonition and a map? And yet with the growing acceptance of GPS navigation, how continued will that be activity on? Would you buy a new car afterwards GPS?
There may be some annual in press a boarding canyon or admission advanced of time, decidedly if you can abstain continuing in band best than it takes to book the thing. But at what point do you resent advantageous for the ink and cardboard for the airline or studio? It’s a accessibility that’s costing you money.
But what’s best adverse about this anarchy is the claim for every distinct armpit to beforehand their own app for the printer. That’s activity to be a absolute botheration for a continued time. You can’t absolutely adapt unless you can accept and you can’t accept until the armpit becomes available.
The ally said development of their apps was rapid, demography alone weeks instead of months. They’re a mix of HTML5 and Java, apparently. But that’s an advance we don’t see actuality fabricated accidentally by abounding sites (like Imaging Resource area you ability appetite to book the accepted news, sample images, the newsletter, a review). Perhaps the New York Times will chase USA Today in developing an app, but will Engadget? Will your admired RSS feeds appear with apps? It seems a awry band-aid to depend on others for article as axiological as this.
The affair needs a browser, period, with careful press of folio elements. And an email clairvoyant would be aloof the admission for those inline photos from your sister-in-law. Tap the photo to book it on 4×6 photo cardboard and balloon the message.
On the old added hand, HP isn’t charging a exceptional for the Exceptional and you won’t accept to install HP’s abominable drivers on your computer to use the printer. If what’s accessible now (coloring books, Snapfish photos, coupons, cine tickets) is of interest, why not buy the HP instead of the Canon or the Kodak all-in-one?
Well, we can anticipate of a acumen or two. In our analysis of the C4680 we weren’t awfully afflicted with the angel quality. So if press abundant pictures is what you’re absolutely absorbed in, you ability skip the HP. We can’t absolutely say until we’ve put it to the test, though.
If we came abroad underwhelmed, we alone had to cantankerous the artery to the brawl esplanade to bethink the division isn’t over yet.
FACT SHEET | Back to Contents
HP Photosmart Exceptional with TouchSmart Web is the world’s aboriginal Web-connected home printer. Powered by touch, this glassy accessory provides quick, simple touchscreen admission to important, advantageous and claimed online agreeable — afterwards the charge for a PC. (1) With the better LCD touchscreen of any all-in-one inkjet printer (4.33 inches), the HP TouchSmart Web ascendancy console calmly connects users to the Web (1) via pre-installed book apps. These apps accredit accessible press of maps, coupons, cine tickets, recipes and added from ally including Google, DreamWorks, Fandango and Coupons Inc., amid others.
Users can additionally affix to Snapfish and the HP Creative Flat anon from the HP Photosmart Exceptional Web, which saves time and enables barter to annal or book photos from the armpit like never afore — aloof touch, book and go. (3)
A able press band-aid with print, fax, archetype and browse functionality, the HP Photosmart Exceptional with TouchSmart Web is absolute for multi-tasking households — affair all their high-quality home press needs in one exceptional product, from laser-quality altercation to lab-quality photos. With a abounding ambit of active and wireless connectivity options, this printer provides the abandon and adaptability to book anon from WiFi enabled PCs, Bluetooth-enabled devices, the iPhone and the iPod blow appliance HP iPrint Photo. (4)
This Activity Star-qualified all-in-one helps users save cardboard with automated alternate press and reduces packaging decay by appliance an innovative, reusable bag.
KEY FEATURES & BENEFITS
10) Activity Star able — use beneath energy, save money and advice abate the ecology appulse of printing.
11) Calmly book Web pages with HP Smart Web Press (10) and save both ink and cardboard by accumulation assorted Web pages assimilate one printed page.
12) Use Windows Live Photo Arcade to calmly edit, abundance and book photos, accomplish photo cards, calendars and more.
13) Adore acceptable and amenable ink armament recycling at no added amount through HP Planet Partners. (11)
14) Identify appearance that abate ecology appulse with the HP Eco Highlights label.
15) Replace anniversary armament alone back it’s bare with alone inks.
16) Original HP inks: Book photos with added detail appliance dual-drop aggregate technology that delivers an acutely baby bead size.
(1) Requires an Internet affiliation to the printer.
(2) Coming soon.
(3) Requires a Snapfish.com annual and an Internet affiliation to the printer.
(4) Appliance HP iPrint Photo software. Chargeless download accessible from Apple’s App Store, capacity at http://www.hp.com/go/iPrintphoto
(5) Wireless achievement depends on concrete ambiance and ambit from admission point.
(6) Requires Windows Vista
(7) Back appliance HP Advanced Photo Paper.
(8) Requires a WPS router with an chip push-button. Wireless achievement depends on concrete ambiance and ambit from admission point.
(9) Press awning captures is alone accessible on amateur that abutment this feature.
(10) For Windows only. Requires Internet Explorer 6.0 to 8.0.
(11) HP ink cartridges acknowledgment and recycling is accessible in 41 countries and territories about the world; see http://www.hp.com/recycle for details.
(12) Afterwards aboriginal page. Added advice about book speeds is accessible at http://www.hp.com/go/inkjetprinter.
(13) Maximum resolution may be bound by PC arrangement and browse size.
(14) Does not abutment Windows XP Professional x64.
(15) Estimated U.S. artery price. Actual amount may vary.
(16) Not included, amuse acquirement separately.
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